{"id":1562,"date":"2026-06-02T15:48:44","date_gmt":"2026-06-02T15:48:44","guid":{"rendered":"https:\/\/foodnewsindia.com\/?p=1562"},"modified":"2026-06-02T15:48:44","modified_gmt":"2026-06-02T15:48:44","slug":"kwality-walls-set-to-become-fully-milk-based-brand-by-next-year-says-ceo-peter-ter-kulve","status":"publish","type":"post","link":"https:\/\/foodnewsindia.com\/?p=1562","title":{"rendered":"Kwality Wall&#8217;s Set to Become Fully Milk-Based Brand by Next Year, Says CEO Peter Ter Kulve"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kwality Wall\u2019s has announced that its entire Indian portfolio will transition from vegetable fat-based frozen desserts to genuine milk-based ice creams by 2027. Nearly half of its products will switch to dairy-based formulations this year, with the remaining portfolio completing the transition next year. The move marks a major shift away from palm oil-based frozen desserts and aligns the brand with global ice cream standards. According to Peter ter Kulve, Global CEO of The Magnum Ice Cream Company, the decision reflects the company\u2019s commitment to being a true ice cream business worldwide. Popular brands such as Magnum, Cornetto and Kwality Wall\u2019s will adopt the dairy-first approach, while the company also plans to introduce Indian flavours like kulfi and kesar bhog and reduce prices in select categories. The transition is expected to increase consumer awareness about the difference between frozen desserts and real ice cream under Indian food regulations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/foodnewsindia.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-02-at-21.14.00-819x1024.jpeg\" alt=\"\" class=\"wp-image-1563\" srcset=\"https:\/\/foodnewsindia.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-02-at-21.14.00-819x1024.jpeg 819w, https:\/\/foodnewsindia.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-02-at-21.14.00-240x300.jpeg 240w, https:\/\/foodnewsindia.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-02-at-21.14.00-768x960.jpeg 768w, https:\/\/foodnewsindia.com\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-02-at-21.14.00.jpeg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Kwality Wall\u2019s has announced that its entire Indian portfolio will transition from vegetable fat-based frozen desserts to genuine milk-based ice<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1562","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=\/wp\/v2\/posts\/1562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1562"}],"version-history":[{"count":2,"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=\/wp\/v2\/posts\/1562\/revisions"}],"predecessor-version":[{"id":1565,"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=\/wp\/v2\/posts\/1562\/revisions\/1565"}],"wp:attachment":[{"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1562"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1562"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}