{"id":1693,"date":"2026-07-05T06:30:26","date_gmt":"2026-07-05T06:30:26","guid":{"rendered":"https:\/\/foodnewsindia.com\/?p=1693"},"modified":"2026-07-05T06:30:26","modified_gmt":"2026-07-05T06:30:26","slug":"fssai-issues-notices-to-6-energy-drink-brands-over-misleading-claims","status":"publish","type":"post","link":"https:\/\/foodnewsindia.com\/?p=1693","title":{"rendered":"FSSAI Issues Notices to 6 Energy Drink Brands Over Misleading Claims"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Food Safety and Standards Authority of India (FSSAI) has issued notices to six beverage brands\u2014Red Bull, PepsiCo&#8217;s Adrenaline Rush, Campa Energy Drink Gold Boost, Sting, Hell Energy, and Monster Energy\u2014over alleged misbranding and misleading promotional claims. According to FSSAI, the products were marketed as &#8220;energy drinks&#8221; despite there being no notified standard or category for such products under its regulations. The regulator also objected to seven claims used in marketing, including &#8220;vitalises body and mind&#8221;, &#8220;enhancing focus&#8221;, &#8220;boost energy levels&#8221;, &#8220;aid in general weakness&#8221;, and other similar functional or therapeutic claims, stating that such claims are not permitted for food products under the Food Safety and Standards Act, 2006. <strong>The brands have been directed to explain their labelling and promotional practices in accordance with the applicable food safety regulations.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"https:\/\/foodnewsindia.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-05-at-07.03.01-819x1024.jpeg\" alt=\"\" class=\"wp-image-1694\" srcset=\"https:\/\/foodnewsindia.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-05-at-07.03.01-819x1024.jpeg 819w, https:\/\/foodnewsindia.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-05-at-07.03.01-240x300.jpeg 240w, https:\/\/foodnewsindia.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-05-at-07.03.01-768x960.jpeg 768w, https:\/\/foodnewsindia.com\/wp-content\/uploads\/2026\/07\/WhatsApp-Image-2026-07-05-at-07.03.01.jpeg 1080w\" sizes=\"(max-width: 819px) 100vw, 819px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Food Safety and Standards Authority of India (FSSAI) has issued notices to six beverage brands\u2014Red Bull, PepsiCo&#8217;s Adrenaline Rush,<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1693","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=\/wp\/v2\/posts\/1693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1693"}],"version-history":[{"count":1,"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=\/wp\/v2\/posts\/1693\/revisions"}],"predecessor-version":[{"id":1695,"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=\/wp\/v2\/posts\/1693\/revisions\/1695"}],"wp:attachment":[{"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/foodnewsindia.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}